[{"id":331365318848,"handle":"alpharex","title":"AlphaRex","updated_at":"2026-06-14T07:08:16-04:00","body_html":"","published_at":"2025-04-18T09:01:21-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"AlphaRex"}],"published_scope":"global"},{"id":165492490314,"handle":"ram-1500","title":"Ram 1500","updated_at":"2026-06-14T07:08:16-04:00","body_html":"\u003cp\u003e4th \u0026amp; 5th Gen Ram 1500 Parts \u003c\/p\u003e\u003cp\u003eIf you are using a mobile device, Don't forget to hit the \"Filter By\" button to find exactly what you are looking for!\u003c\/p\u003e","published_at":"2020-05-14T09:18:20-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Ram 1500"}],"published_scope":"global","image":{"created_at":"2024-11-13T13:05:45-05:00","alt":"","width":768,"height":512,"src":"\/\/797performance.com\/cdn\/shop\/collections\/CC21_DT1T41_2TL_PAU_APA_XXX_XXX_XXX.4a03ee44c4d2e4cf60eb0e89d667b47e_c0f3c97a-43f0-44e6-aebc-243c4d9629f0.png?v=1731521145"}},{"id":314047332544,"handle":"ram-rho","title":"Ram RHO","updated_at":"2026-06-14T07:08:16-04:00","body_html":"\u003cp\u003eThe All new Exciting 2025 Ram RHO! Featuring the Twin-Turbo 3.0 I6 Hurricane engine, Trust us in helping you personalize your new truck with our large selection of aftermarket parts \u0026amp; accessories. \u003ca title=\"Wheels\" href=\"https:\/\/797performance.com\/collections\/ram-rho\/wheels\" target=\"_self\"\u003eWheels\u003c\/a\u003e \u0026amp; More\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIf you are using a mobile device, Don't forget to hit the \"Filter By\" button to find exactly what you are looking for!\u003c\/span\u003e\u003c\/p\u003e","published_at":"2024-06-04T12:32:52-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"RAM RHO"}],"published_scope":"global","image":{"created_at":"2024-11-13T13:06:10-05:00","alt":null,"width":1200,"height":675,"src":"\/\/797performance.com\/cdn\/shop\/collections\/2025-ram-1500-rho-101-66266cb5eb8e8_23a95973-4ced-48b3-8bad-60fb4117b16d.jpg?v=1731521170"}},{"id":286320001216,"handle":"excluded","title":"Sale with exclusions","updated_at":"2026-06-14T22:47:58-04:00","body_html":"Brands excluded from sale due to manufacturer restrictions \u003cbr\u003e","published_at":"2023-10-08T10:40:58-04:00","sort_order":"created","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"not_equals","condition":"AAD Performance"},{"column":"vendor","relation":"not_equals","condition":"JLT"},{"column":"vendor","relation":"not_equals","condition":"NGK"},{"column":"title","relation":"not_equals","condition":"bravado"},{"column":"vendor","relation":"not_equals","condition":"Hoosier"},{"column":"vendor","relation":"not_equals","condition":"Southern HotRod"},{"column":"vendor","relation":"not_equals","condition":"Circle D"},{"column":"vendor","relation":"not_equals","condition":"Magnuson"},{"column":"vendor","relation":"not_equals","condition":"Magnunson"},{"column":"vendor","relation":"not_equals","condition":"Vortech"},{"column":"vendor","relation":"not_equals","condition":"Mopar"},{"column":"vendor","relation":"not_equals","condition":"Cal Custom"},{"column":"vendor","relation":"not_equals","condition":"Atturo"},{"column":"vendor","relation":"not_equals","condition":"PAC"},{"column":"vendor","relation":"not_equals","condition":"Edelbrock"},{"column":"vendor","relation":"not_equals","condition":"Holley"},{"column":"vendor","relation":"not_equals","condition":"Whipple Superchargers"},{"column":"vendor","relation":"not_equals","condition":"Vortech"},{"column":"vendor","relation":"not_equals","condition":"ON3 Performance"},{"column":"vendor","relation":"not_equals","condition":"Barton Industries"},{"column":"vendor","relation":"not_equals","condition":"S\u0026B Filters"},{"column":"title","relation":"not_equals","condition":"CLEARANCE Weld Performance Ventura Drag Wheel S155"},{"column":"vendor","relation":"not_equals","condition":"Summit Racing"},{"column":"vendor","relation":"not_equals","condition":"PAC"},{"column":"vendor","relation":"not_equals","condition":"ATI"},{"column":"vendor","relation":"not_equals","condition":"PRC"},{"column":"vendor","relation":"not_equals","condition":"797 Performance, LLC"},{"column":"vendor","relation":"not_equals","condition":"Legmaker"},{"column":"vendor","relation":"not_equals","condition":"Scratch \u0026 Dent"},{"column":"vendor","relation":"not_equals","condition":"Girodisc"},{"column":"vendor","relation":"not_equals","condition":"Frozen Rotors"},{"column":"vendor","relation":"not_equals","condition":"Texas Speed \/ 797 Performance"},{"column":"vendor","relation":"not_equals","condition":"797 Performance"},{"column":"vendor","relation":"not_equals","condition":"Comp Cams"},{"column":"vendor","relation":"not_equals","condition":"Nick Williams"},{"column":"vendor","relation":"not_equals","condition":"Black Friday"},{"column":"vendor","relation":"not_equals","condition":"Procharger"},{"column":"vendor","relation":"not_equals","condition":"Brian Tooley Racing \/ 797 Performance"},{"column":"vendor","relation":"not_equals","condition":"SIKKY"},{"column":"vendor","relation":"not_equals","condition":"Paragon performance"},{"column":"vendor","relation":"not_equals","condition":"Route"},{"column":"title","relation":"not_contains","condition":"Limited Time Sale Weld S81 Charger \/ Challenger \/ 300 Front and Rear Combo Package"},{"column":"vendor","relation":"not_equals","condition":"Paragon performance"},{"column":"vendor","relation":"not_equals","condition":"Cam Motion"},{"column":"vendor","relation":"not_equals","condition":"Ford Performance"},{"column":"vendor","relation":"not_equals","condition":"Ford Racing"},{"column":"vendor","relation":"not_equals","condition":"PPE"},{"column":"vendor","relation":"not_equals","condition":"TorqStorm Superchargers"},{"column":"vendor","relation":"not_equals","condition":"BoninFante"},{"column":"title","relation":"not_contains","condition":"East Coast Driveline Ram TRX (RAM-TRX.COM GROUP BUY)"},{"column":"vendor","relation":"not_equals","condition":"Timber Grove Enterprises"},{"column":"vendor","relation":"not_equals","condition":"IC Chiller"},{"column":"vendor","relation":"not_equals","condition":"Manley"},{"column":"vendor","relation":"not_equals","condition":"Blackbird Performance"},{"column":"vendor","relation":"not_equals","condition":"Black Friday \/ Cyber Monday"},{"column":"vendor","relation":"not_equals","condition":"M\u0026R Automotive"}],"published_scope":"global"}]
Introducing the 6th Gen Ram 1500 NOVA-Series projector headlights, built for Ram owners who want the aggressive TRX-inspired look combined with premium lighting performance and modern technology. Designed specifically for the 6th Gen Ram 1500, these headlights transform the front end with a bold quad-projector layout featuring AlphaRex’s patented 3D Ice-Cube projector lenses and signature TRX-style LED DRL tubes. Available in either white or amber daytime running light options, the NOVA-Series gives your truck a distinctive appearance that stands out whether cruising the streets, towing on the highway, or heading off the beaten path.
Engineered to match the rugged attitude of the Ram platform, the 6th Gen Ram 1500 NOVA-Series projector headlights feature switchback LED light tubes surrounding the projectors, functioning as daytime running lights and sequential turn signals to create a sharp and modern lighting signature. The aggressive illumination pattern and dynamic startup animation add a premium touch while maintaining the bold styling expected from a full-size Ram build.
Built with both performance and reliability in mind, the 6th Gen Ram 1500 NOVA-Series projector headlights utilizes a quad projector system designed to maximize visibility and beam distribution. The inner projector operates as a dual-beam projector, handling both low and high beam output, while the outer three projectors provide consistent low beam illumination for a wide, balanced, and highly controlled light pattern. Powered by premium Osram LED chips for the low beam projectors and AlphaRex’s proprietary LUXX LED chips, these headlights deliver exceptional brightness, crisp beam precision, and dependable long-term performance in all driving conditions.
To complete the experience, the 6th Gen Ram 1500 NOVA-Series projector headlights feature a signature activation light sequence that illuminates when unlocking the vehicle, giving your truck a premium startup presence every time you approach it. Combining rugged durability, advanced projector technology, and AlphaRex’s signature design language, the NOVA-Series headlights are built for Ram 1500 owners who demand aggressive styling, modern functionality, and uncompromising performance from their truck